MOUNT PEARL, Newfoundland (March 14, 2005) – Mortgage Alliance Franchising Inc. today awarded a franchise to Shoreline Mortgages Inc., based in Newfoundland. This is the first franchise expansion into Atlantic Canada, and signifies a shift in presence for Mortgage Alliance with consumers in the region.

In the Atlantic market, turning to a mortgage broker instead of going directly to the major banks is a relatively new experience for many consumers. “Bringing in franchisees is a great way to build the Mortgage Alliance name at street level, and emerge as the company that consumers can trust to get them the Right Mortgage for their needs” says Mortgage Alliance President and CEO Michael Beckette.

The agreement with Shoreline Mortgages is a positive step in adding to Mortgage Alliance’s presence in Atlantic Canada. Adds Beckette, “Not only is this a great benefit for our individual mortgage professionals in the region, it also demonstrates how advanced our systems are and the strength of our model when a company like Shoreline chooses Mortgage Alliance”.

“We are very pleased with the opportunity to become associated with such a dynamic organization as Mortgage Alliance.” says franchise owner Lee Brown. “We are especially proud to be the first Franchisee in the Atlantic Provinces as well as being among the first Franchisees in Canada.”

He goes on to say “The Mortgage Broker is becoming an integral party to consumers making property investments. We look forward to providing this professional service to our clients through Mortgage Alliance.”

Mortgage Alliance looks forward to a long and prosperous relationship with Shoreline Mortgage, and thanks them for their dedication and commitment to the success of their own business as well as the Mortgage Alliance family!

About Mortgage Alliance:

Groupe MAC/MPH Group, Canada’s premier independent mortgage originator, is an international brokerage network with more than 1000 Mortgage Professionals. The full-service company provides consumers with choice, convenience and counsel for all their credit and mortgage needs.

For further information contact:

Michael Beckette, President
Mortgage Alliance

Lee Brown, Franchise Owner
Shoreline Mortgages Inc.
Phone: (709) 685-5694

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Mortgage Alliance Company of Canada Inc.

Whether you’re buying your first house or whether you’re moving across the country, the best mortgage services are available from Mortgage Alliance Company of Canada. We are an independent team of mortgage professionals looking to help you with mortgage related products and services. Click here to find your local Mortgage Alliance Professional or please call 1-877-366-3487