In an economy and marketplace that has seen Financial and Mortgage icons south of the border declare insolvency and others in Canada retreating, there is one Canadian company that is GROWING and now has achieved a milestone in the land of new mortgage product launches.

The Right Mortgage® (a product and process that was specifically designed to de-mystify the mortgage process allowing clients to self-select their own terms, features and rate) is approaching $1,000,000,000.00 in sales in less than a year after its launch in Canada. Michael Beckette, President and C.E.O. of Mortgage Alliance credits the success for the Right Mortgage® to simply listening to Canadian mortgage shoppers and clearly understanding their anxieties.

“We wanted to engineer a mortgage process and product that put the customer first by tailoring each individual mortgage to the “real” needs and wants of our clients” said Mr. Beckette. “Our research demonstrated a sincere confusion amongst Canadian consumers when speaking with them about their knowledge and comprehension regarding ‘how different features and terms can consequently impact their overall rate of the product.”

“I think everyone initially wants all the special features in their mortgage for example: repayment privileges ─ but only a very small percentage of consumers actually use the annual opportunity, yet their mortgage term rate was based at the on-set by incorporating that feature into their mortgage.”

“When clients are shown the direct and immediate impact of desired features and benefits via a unique “Right Mortgage® Calculator, they can make decisions they’re comfortable living with for the term of the mortgage -before they sign on the bottom line.”

Reaching the $1,000,000,000 milestone in less than a year makes the Right Mortgage® one of the most successful mortgage launches in recent Canadian history….so much so, that it has been listed within the Canadian mortgage tables produced by Fiscal Agents located in such publications and on-line entities like the National Post, Toronto Star, Sympatico/msn, Canada.com and Yahoo– just to name a few. Mortgage Alliance is one of the first Mortgage Brokerage companies in Canada to have its own product listed in these “consumer-resource” tables.

For more information, please contact Michael Beckette at 416-499-5454 extension 235 or mbeckette@mortgagealliance.com or Louie Bettio 416-499-5454 extension 214 or

llbettio@mortgagealliance.com.

A recent radio interview conducted with Mr. Beckette will also be available for your review regarding the upcoming $1,000,000,000 in Right Mortgage® sales milestone.

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Mortgage Alliance Company of Canada Inc.

Whether you’re buying your first house or whether you’re moving across the country, the best mortgage services are available from Mortgage Alliance Company of Canada. We are an independent team of mortgage professionals looking to help you with mortgage related products and services. Click here to find your local Mortgage Alliance Professional or please call 1-877-366-3487