What happens when you combine the most comprehensive client communication system with the industry’s leading technology?  The result is the brokerage industry’s most powerful business advancement in years! The patented Mortgage Client Communication Program^© and MortgageBOSS™  assists mortgage professionals in generating more business, managing the client experience and building a database that creates referrals and loyal clients for life.

“We are committed to helping Mortgage Alliance Professionals grow their business by building a systemized database of customers with equity and enduring revenue.  Creating a loyal client relationship where you are their broker for life, is built on layers of trust, added value and being able to effectively communicate that you care. Having a clear process, communication strategy and system in place to implement that is easy to use, is the key to loyal customers and endless referrals for life. Combining forces and integrating The Lion’s Share into BOSS means that Mortgage Alliance Professionals will have the tools and benefits of the program automatically executed for them by their BOSS system.” said Michael Beckette, President and C.E.O. of Mortgage Alliance.

Automated Program benefits now include:

• Lead generation and retention
• How to execute on a framework
• Tools, systems and real solutions that work
• Improving efficiencies with effective communication strategy
• Providing tools and systems to maximize your return on time
• Superior unprecedented added value proposition to your clients

The Lion’s Share Group offers mortgage training across Canada and owner, Claire Drage, a professional, successful and experienced mortgage broker herself believes the new automation capabilities will take The Lion’s Share to the next level and make it even easier for broker’s to successfully engage and sustain client relationships. The program which educates brokers and agents, shows them how to increase revenue, grow their business, reduce the number of hours worked and get the Lion’s Share of the mortgage market.

For more information contact Christa Mitchell at cmitchell@mortgagealliance.com or Claire Drage at claire@lionssharegroup.com.

Claire Drage President, Lion’s Share Group & Michael Beckette, President & CEO Mortgage Alliance

We are committed to helping you grow your business by building a managed database of customers with equity and enduring revenue.  Creating a loyal customer relationship where you are their broker for life, is built on layers of trust, added value and being able to effectively communicate that you care. Having a clear process, communication strategy and system in place to implement that is easy to use, is the key to loyal customers and endless referrals for life.

The Lion’s Share Group offers mortgage training across Canada and owner, Claire Drage, a professional, successful and experienced mortgage broker herself, believes in sharing best practices and strategies that work with others. By educating brokers and agents, they show them how to increase revenue, grow their business, reduce the number of hours worked and get the Lion’s Share of the mortgage market.

Program benefits include:

• Lead generation and retention
• How to execute on a framework
• Tools, systems and real solutions that work
• Improving efficiencies with effective communication strategy
• Providing tools and systems to maximize your return on time
• Superior unprecedented added value proposition to your clients

For more information contact your Regional Sales Manager or Claire Drage @ claire@lionssharegroup.com

“My First Mortgage” provides this highly sought-after consumer group a very competitive mortgage rate and also INCLUDES the Legal Fees and Title Insurance. But there’s more. The First Time Buyer also receives Home and Life Insurance coverage, plus an Appliance Warranty and Land Transfer Taxes where applicable.

The new product, offered exclusively through Mortgage Alliance Professionals, is available to all Ontario residents with plans to roll out the brand nationally over the coming weeks.

When asked about the product’s potential appeal Michael Beckette (President & CEO of Mortgage Alliance) stated “in a market currently devoid of innovation we wanted to deliver a product that gives new homeowners a leg up while growing our broker’s business amongst our most important consumer group and supporting our Realtor partners by taking the stress away from what first time buyer usually face after buying. It wraps all their “To Do’s” into a tidy “Done”. See sample ad attached.

Based on Mortgage Alliance’s track record including the highly successful RightMortgageÒ (more than $5Billion in sales to date) and it’s SmartMortgageÔ Solution, “My First Mortgage “should do quite well among what has become the core consumer group for the mortgage broker industry at a time when it needs it the most!

For more information, contact Michael Beckette, CEO at mbeckette@mortgagealliance.com or Tony Bartolomeo, Product Manager at tbartolomeo@mortgagealliance.com or Louie Bettio, Brand Champion lbettio@mortgagealliance.com

This veteran five-person team will be based in Toronto and the Greater Metropolitan Area and will generate more than three hundred and fifty million dollars in new mortgages annually.

Michael Beckette, President & CEO of Mortgage Alliance said this additional announcement represents over $850,000,000 in new mortgage originations between the former RBC and National Bank teams that have recently joined the company. Mortgage Alliance was the first to build a consumer brand, the first to offer unique mortgage products and the first to create mortgage originating software platform specifically for brokers. Our real competition is the major banks and we have developed our brand to help mortgage professionals offer consumers a preferable alternative. Experienced Mortgage Specialists coming from the banking sector are looking for the highest level of professionalism, more choices, better technology and control of their own future business development. “Simply, Mortgage Alliance is the place for people who want to build a real book of business with enduring revenue.”

Over the past twelve months experienced mortgage professionals from other brokerages, bank mortgage specialists and franchises that moved to Mortgage Alliance represent an additional two billion dollars in annual mortgage origination.

This veteran eight person team will be based in Liberty Town Village in Toronto and generate more than half a billion dollars in new mortgages annually.

“After a careful review of the mortgage brokerage industry, Mortgage Alliance became the clear choice given its industry reputation, recognition amongst consumers and the vast array of technological advantages offer by the company.”

“Mortgage Alliance offers resources like a bank but with an entrepreneurial attitude of a contemporary brokerage,” said David Goncalves, ex RBC mortgage specialist.

Michael Beckette, President & CEO of Mortgage Alliance said the move underscored the fact that top brokers that are committed to personal success and the success of the brokerage industry see Mortgage Alliance as the place to for people who want to build a real book of business with enduring revenue. Mortgage Alliance was the first to build a consumer brand, the first to offer unique mortgage products and the first to create mortgage originating software platform specifically for brokers. Our real competition is the major banks and we have developed our brand to help mortgage professionals offer consumers a preferable alternative.

Over the past twelve months experienced mortgage professionals from other brokerages, bank mortgage specialists and franchises that moved to Mortgage Alliance represent an additional two billion dollars in annual mortgage origination.

An exclusive agreement with Mortgage Alliance allows brokers to provide designated signing services that eliminate the need for clients to trek back and forth to a lawyer’s office to complete mortgage transactions.

The full service law firm of Anderson Sinclair has developed coast-to-coast legal representation for Mortgage Alliance Professionals.  Qualified MAC professionals can deal directly with the firm and their customers are no longer burdened with travelling to a lawyer’s office to complete their mortgage transaction. In addition to saving the customer valuable time, it also saves them money.

“This initiative has two primary benefits. It allows our brokers to provide customers with a unique service experience and it saves our customer time and money when they need it the most.” Said Michael Beckette, C.E.O. Mortgage Alliance. “Any opportunity you have to offer a unique experience builds customer loyalty” he further stated.

“We have developed innovative real estate closing packages that include Refinances, New Home and Resale Purchases with special pricing, exclusive to Mortgage Alliance Agents and their customers” said Sabha Hazai, the Anderson Sinclair real estate lawyer who is leading the program. “Our aim is to enrich the broker-client relationship and to ensure a positive client experience”. “We are enthusiastic about the opportunity to partner with Mortgage Alliance on this program.  I am delighted that we have Sabha Hazai, who is a former lender, mortgage broker and now real estate lawyer, to lead this program on behalf of Anderson Sinclair”. Said Dr. Gary Mooney, the managing partner of Anderson Sinclair,

The new Mortgage Alliance Designated program will launch on Monday October 29^th across the Mortgage Alliance network.

For more information please contact Tony Bartolomeo at 416-499-5454 ext#251 or by email at tbartolomeo@mortgagealliance.com or Sabha Hazai at 905-821-8522 ext 242 or by email at shazai@andsinc.com

In honour of the Canadian Cancer Society’s 75th Anniversary, Mortgage Alliance will be engaging in multi-platform partnership with a goal to raise over $150,000. They are providing great support through 3rd party events such as the MAC Rally of Hope, in the Daffodil Campaign as a National Pin Partner, and have become a Relay For Life National Caring Company.

All proceeds raised will be in support of the Canadian Cancer Society’s cancer research, cancer information and support services.

There are lots of quality generic CRM software programs available but none specifically designed for brokers and none that were completely integrated with mortgage applications, origination, payroll, expense management, reporting, workflow management, CRM marketing and secure document storage. MAC turned the problem into an opportunity and invested millions in the development of a web-based dashboard that is 100% broker driven. Sixty months later brokers have created more than a million customer files in the system!

“There’s a real need for a broker-centric dashboard that helps our community grow and manage a true book of business that will have enduring equity” said Michael Beckette, MAC’s President & CEO.  “BOSS makes a significant difference in the business of our brokers it allows them to do what they do best and the system helps with the rest. Its value comes from being a real-time interface into all aspects of their businesses and the technology generates great sales and administrative efficiencies. That’s why brokers actually use it and love it” said Beckette.  “Good brokers are even more successful using resources like BOSS and we’re continuously refining and enhancing performance based on user feedback.”

“We believe the opportunity to offer registered and non-registered GICs allow our brokers to support their clients’ interest beyond traditional mortgaging,” Michael Beckette, president and CEO of Mortgage Alliance, said Monday. “Our plan continues to be one that supports our mortgage professionals in a holistic selling approach with the customer.”

Last Thursday, MAC struck an agreement with one of the country’s major alternative lenders extending the network’s more than 2,000 mortgage professionals the opportunity to refer clients for GICs. In the process, they win themselves the kind of alternative revenue stream most industry veterans are now focused on.

“The deposit business provides our brokers with a great new customer touch-point and another revenue opportunity,” reads a statement from MAC, issued Monday. MAC isn’t yet disclosing the lender’s name.

Still, the network is calling the agreement precedent-setting and a win-win situation for broker and client.

“With Canadians seeking a secure way to grow their savings and investments after recent market volatility, Canadian Deposit Insurance covered GIC’s are a popular choice,” writes MAC. “This move will see the 2,000 members of the Mortgage Alliance benefit from some of the $900 billion invested every year by Canadians in the Guaranteed Investment Certificate market.”

Direct Link To Article: http://www.mortgagebrokernews.ca/news/breaking-news/mac-brokers-win-gic-referrals/124124/

“The marketing punch created is phenomenal,” says Louie Bettio, Mortgage Alliance’s Brand Champion. “Radio has worked extremely well for us in both building awareness and leadership positioning of the MAC brand and our radio station partners in return, support our philanthropic cause with free air time.”

In addition to a radio brand campaign that started in March, and according to the company will be heard by 50 per cent of the Canadian population ages 25-54 by June, public service announcements for the MAC’s fourth annual cross-Canada motorcycle charity event – Rally of Hope – will run from late May through mid-July. The brokerage is also being plugged in Sears Financial radio spots promoting “mortgages arranged by Mortgage Alliance.”

“We receive close to $500,000 in PSA support,” said Bettio. “And that creates a significant and meaningful difference to our brand building, to Mortgage Alliance professionals and to the charity.”

Bettio also feels that corporate social responsibility can have an effect on consumer behaviour in what he calls “a high-involvement category like mortgage and refinance purchases.”

“When consumers connect the rational dots with the social consciousness of the company, it’s inspires and delivers a compelling reason to create a relationship,” he says.

Direct Link To Article: http://www.mortgagebrokernews.ca/news/breaking-news/macs-trifecta-of-brand-building/123759/