On the other end of the line was Louie Bettio, Brand Champion of Mortgage Alliance of Canada calling the Boucher family to advise them that their name had been randomly selected from the Mortgage Alliance $100,000 Minimize Your Mortgage Sweepstakes database comprised of clients who purchased a mortgage through a Mortgage Alliance Professional in 2009.

Amber and Jeff Boucher had purchased a mortgage in 2009 from Mortgage Alliance, Maximum Results Financial Services, located in Cambridge, ON.  Having seen posters in the office promoting the $100,000 Minimize Your Mortgage Sweepstakes, the couple completed their transaction with Karen and Walter Monteiro (owners of Mortgage Alliance, Maximum Results) and thought nothing more of it….until Monday April 12th, 2010.  Amber and Jeff are actually repeat clients of the Monteiros.

The lucky couple were presented their cheque for $100,000 live on MAC- TV on Monday April 26th, 2010.

Check out a video clip of the event on YouTube or event photos on Facebook!

From left to right, Joe Pinheiro, VP of Sales,  Jeff Boucher, Amber Boucher, Karen Monteiro, Walter Monteiro, (Franchise Owners Mortgage Alliance, Maximum Results), Michael Beckette, C.E.O of Mortgage Alliance and David Gyurits, Regional Manager Ontario SouthWest

For more information, please contact Louie Bettio, Brand Champion at lbettio@mortgagealliance.com or at 416-499-5454.

This motorcycle event is open to all riders in Canada.

Riders can join for a specific segment of the ride or participate in entire the coast‐to‐coast MAC rally of Hope ride.

This special event has been created to raise awareness and funds in support of Breast Cancer research….a disease that affects thousands of women, men and families every year in Canada.

This is the second fund raising event for the Mortgage Alliance Company of Canada (MAC) supporting breast cancer research. In 2008, the MAC Ride raised over $75,000 dollars in support of breast cancer research and this year the company is hoping to surpass that achievement.

Riders who wish to join this event have two options for raising donations:

1. Riders who raise a minimum of $250 in donations can join for any one specific segment of the ride
2. Riders who generate a minimum of $3,000 in donations can ride across Canada in the National MAC Rally Ride of Hope.

Anyone who has ever dreamed of riding across this beautiful country we call Canada or who wishes to join part of the event can log on to www.macrallyofhope.ca where they will find out more information and register for the 2010 MAC Rally of Hope, supporting Breast Cancer Research.

For more information, you can also contact Louie Bettio by email at lbettio@mortgagealliance.com

As an industry innovator, Mortgage Alliance/MPH is pleased to announce the launch of a NEW and revolutionary compensation model available to Mortgage Alliance/MPH Professionals. Right Mortgage®/ Hypothèque Sur Mesure not only provides options for consumers it provides options for Mortgage Alliance/MPH professionals as well!

With The New Life Trailer model a mortgage professional can choose 90 or 95 basis points upfront or 3 to 4 times more compensation over the term of the loan. The Life Trailer creates a steady income stream for the mortgage professional that’s paid each every quarter. Regular income can become the new norm in adding true value to a mortgage professional’s book of business. 

“It is clear that the role of a mortgage professional will continue to evolve,” said Michael Beckette, President & C.E.O. of Mortgage Alliance. “Today the role of a mortgage professional is about adding value to the consumer when they need a mortgage, we tend to focus only on the mortgage transaction. In the future as we become more mature as financial intermediaries our focus will be on the customer instead of simply the transaction, thereby offering more multidimensional solutions to their finance needs. We believe the Life Trailer will help us in becoming more mature intermediaries as we build real equity and tangible values in our mortgage businesses and establish long term customer relationships.”

Tony Bartolomeo, Product Manager of Mortgage Alliance describes the new trailer model as the “way of the future.” “Building a book of business that generates 360 degree revenue means you’re building a business for today and tomorrow.”

For more information, please contact Tony Bartolomeo by email at tbartolomeo@mortgagealliance.com

CAAMP Mortgage Journal – March/April 2010 Issue: http://www.nxtbook.com/nxtbooks/naylor/CIMH0110/#/62

The Right Mortgage® created a revolution within the mortgage industry by allowing consumers to self-select the terms, features and rate they desired versus the traditional way of getting a mortgage.

“By allowing consumers the choice to build their own mortgage with the counsel of a Mortgage Alliance Professional, they’ve enjoyed the ability to control and navigate through the mortgage process on their own terms – it’s their Right Mortgage®” said Michael Beckette.

“A simple idea is always embraced with the greatest enthusiasm especially in what’s commonly a stressful and anxiety-ridden situation as applying for a mortgage is”, he went on to say.

The combination of a street-savvy intuition combined with a contemporary Mortgage Lender has lead to one of the best mortgage launches in Canadian history.

When asked what else Mortgage Alliance has in store for the Canadian mortgage consumer, he said, “we have 1700 entrepreneurial mortgage professionals working with us and our best asset is the ability to listen to our customers, create and deliver faster than any one else.  We’re seeing consumers respond well to our new Smart Mortgage™ a process that shows them how to pay the least amount of interest and be mortgage free faster. Just like Right Mortgage® it’s empowering the consumer!

And in today’s new economy, all of us have seen the peril and cost of what happens when corporations lack those new-world skills.

This unique web‐based software was designed for Mortgage Alliance and is unlike any budget management system out there. “We created the Right Budget so our top producing mortgage professionals could offer this helpful tool to their past and future customers” said Michael Beckette, CEO of Mortgage Alliance. 

“Most budget software programs are focused on “past” behaviour where as the new Right Budget system includes “forward planning” applications that allow the user to anticipate any shortfalls during the upcoming months” he went on to say. The Right Budget can import information from your bank account and report immediate transactions as they occur.

 “The difficulty most people experience with these planning tools in the past was that they were “front‐end” loaded. You had to spend a significant amount of time entering all your data where as the Right Budget can be used right away” said Tony Bartolomeo, Product Manager, Mortgage Alliance.

For first time home buyers, the Right Budget planning will be an irreplaceable tool that can help guide them through their daily, weekly, monthly and yearly responsibilities of household management.

Even those in High School, College or University who one‐day dream of home ownership can use the Right Budget now to manage expenses and gain insight into the dos and don’ts of responsible financial management.

Bottom Line: From first time purchase dreamers, to first time buyers to savvy real estate investors, the Right Budget is available from your local top producing Mortgage Alliance Professional or at www.rightbudget.ca

 For further information please contact Tony Bartolomeo by email at tbartolomeo@mortgagealliance.com

“We knew there was a void in the marketplace so we positioned your local Mortgage Alliance Professionals to offer greater value and peace‐of‐mind to their customers than had been previously available” said Michael Beckette, C.E.O. of Mortgage Alliance.

He went on to say, “The ability to deliver the choice of Home Insurance, Term Insurance or Creditor Life Insurance protection gives our Mortgage Alliance Professionals an opportunity to build even better relationships with their customers.

Tony Bartolomeo, Mortgage Alliance Product Manger echoed Mr. Beckette’s sentiment by stating “all our marketing strategies are multi‐ focused on delivering more value to the customer, through Choice, Convenience and Counsel.”

This new entry into the Home & Term Life Insurance fore will certainly allow every Mortgage Alliance Professional the ability to strengthen their existing relationship with their customer through a new holistic insurance process that includes Home, Creditor Life, Disability, Critical Illness and Term insurance.

For further information please contact Tony Bartolomeo by emailing tbartolomeo@mortgagealliance.com

Since launching the new VIP Lender Hub, Mortgage Alliance has seen its volumes increase tenfold.  With those funding volumes generated, the VIP Lender Hub has achieved TOP STATUS with 7 different lenders.

This allows Mortgage Alliance to offer its 1800 mortgage professionals very competitive pricing and product differentiation in the marketplace at at time when we need it most.

CAAMP Mortgage Journal – January/February 2010 Issue:  http://www.nxtbook.com/nxtbooks/naylor/CIMH0809/#/53/OnePage

When Hamilton, Ont., residents and partners Kathy Funke and Grant Bivol wanted to purchase an investment residential property in 2000, they did what most Canadians do when it’s time to borrow. They headed to the bank branches in their area.

They shopped around a bit, made lots of phone calls, compared mortgage conditions and rates and then signed.

“That was our first experience. We didn’t really know where to start. And I didn’t know anything about mortgage brokers at that time. The bank seemed like the obvious place to start,” said Kathy Funke, 45.

But in retrospect, they found the whole experience exhausting.

“During our first experience we tried to shop around. The banks discouraged that. They gave us some story that because we had a mortgage being approved and when another bank does the same thing it shows that another mortgage is being approved,” said Ms. Funke.

Three years later when they were shopping for another house, they had a different strategy.

“We didn’t even go to the bank then…We were just so frustrated from the last experience that we didn’t want to run around to the banks. We figured we couldn’t do any worse so we just put ourselves in the broker’s hands and let her do the shopping around for us. We use insurance brokers for insurance, why wouldn’t we use a mortgage broker?” said Ms. Funke.

Grant and Kathy are part of a growing number of Canadians foregoing the traditional walk into the bank branch and instead sitting down with the local mortgage broker.

This growth is a core finding of Maritz Research Canada, which studied the broker industry on behalf of the Canadian Association of Accredited Mortgage Professionals (CAAMP)

“In the past, the first or only place a person would go when looking for a mortgage was to their local bank, however more and more Canadians are now seeking out the services of Mortgage Brokers to help them navigate the biggest purchase of their lives,” concludes study author Rob Daniel, managing director, Maritz Research Canada.

The Maritz Research concluded that the mortgage brokerage channel handled 23% of all mortgage activity in 2008. The broker channel is particularly strong in Western Canada (34% of all activity in Alberta, 27% in British Columbia). In addition, women are more likely than men to deal with mortgage brokers. (26% vs. 20%).

Young Canadians are much more likely to consult with and deal with brokers than their older counterparts; Brokers represent 28% of mortgage activity among 18-34 year olds, 24% among 35-54 year olds, and just 17% among those 55 and older.

A mortgage broker works as a conduit between the buyer and the lender. In many cases, the mortgage broker is informally representing lending institutions. The banks have used brokers to outsource the job of finding and qualifying borrowers.

Grant and Kathy felt they got a better interest rate than the banks offered and there were no brokerage fees. And they wanted a mortgage that offered an annual pay down of 20% with no penalty on the balance outstanding.

Maritz Research Canada concluded that the average Canadian who renewed or renegotiated through a broker saw their interest rate reduced by an average of 125 points, compared with 114 among those who dealt directly with a bank or credit union.

For Toronto resident Leanne Bernardo, the mortgage broker not only represented a one-stop shop, it provided a number of “add-ons.” These included a line of credit, a life insurance option, annual and monthly lump sum payment options without penalty and weekly interest rate alerts. The variable interest rate selected was comparable to what the banks offered.

“We just wanted to have a number of different options presented to us and we felt that going through a broker would give us an unbiased opinion of different options. Otherwise we would have gone to three or four different banks to get our options. It was great for us in terms of time efficiency,” says Ms. Bernardo.

According to one banking insider, the banks are chilly about mortgage brokers because they make it a more competitive market in which interest rate competition takes away the ability of the local branch to hold firm on posted rates.

As for Grant Bivol and Kathy Funke, they’re making it a habit. They currently have two rental properties and live in a third house. But it doesn’t look like they are going to stop there. They have another home purchase going through in April.

“We wouldn’t even consider not using a mortgage broker. If it isn’t broke you don’t fix it,” says Kathy Funke.

As a result, every Mortgage Alliance member can now collect ALL their client’s mortgage application information with their MortgageBOSS™ Offline application on their laptop or net-book regardless of Internet access. Once connected online, they can submit the applications and it will be appear in MortgageBOSS™ in minutes.

This means that there’s no longer a need to be connected to the Internet in order to fill out a customer’s application. The MortgageBOSS™ application also includes the integration of the GDS and TDS Calculators, AND total assets and liabilities are calculated. And in a few days Mortgage Alliance will add its Smart Mortgage™ & Right Mortgage® Calculators to enhance the offline application capabilities.

As Michael Beckette, C.E.O. of Mortgage Alliance stated, “this Technology will empower our network of mortgage professionals to do business everywhere, anywhere and any time.” “Its part of our on-going commitment to provide our network technology that increases their earning potential and helps them better manage their client’s needs & build a tangible book of business”

For more information regarding this revolutionary Technology, please contact Michael Beckette at mbeckette@mortgagealliance.com or 416-499-5454 – extension 235 or Karl Sutton ksutton@mortgagealliance.com or 416-499-5454, extension 233.